Art Director Michaela Bollinger | Copywriter Brooke Putney
for tilted chairReddin Construction
The Brief
Rebrand Reddin Construction, based in Savannah, Georgia. Integrate Danny Reddin, the Owner and Operator’s Irish carpentry and joinery background into the brand DNA, and highlight the premium and personalized experience when working with Reddin.
The Execution
To highlight the beautiful hominess of Reddin’s work, we gravitated toward warm colors and simple design elements. We incorporated Ireland in a way that feels personal rather than cheesy by utilizing a shamrock as the main brand motif. In marrying Ireland and Savannah, we used green as one of the primary brand colors, rounding out the palette to highlight individual projects. The cherry on top was the development of custom line illustrations representative of Reddin’s quality craftsmanship from frame to finish.
