Lark & Owl

The Brief

L&O is a neighborhood gem located in my hometown, Georgetown, TX, and I fell in love at first sight. On a whim, I reached out to their head of marketing when I noticed they didn’t have any house-branded merch in 2018, and the rest is history. Over the years, I have fleshed out their brand including an evergreen logo suite, brand voice, illustration bank, merchandise, and photography. I continue to work with the owners to develop seasonal and event-based designs, and I'll do so as long as they'll let me ;)

The Execution

I worked closely with the founders to build upon their original logo, “Just a Little Sweary” signs, which cover merchandise displaying swear words, an interior design scheme, and brand values. Lark & Owl champions diversity, inclusion, community, good books, and conversation, so I developed a consistent visual language to ensure that their values shine through wholesome copywriting and colorful characters.