Art Director Michaela Bollinger | Graphic Designer Nhi Nguyen | Copywriter Brooke Putney
for tilted chairPrime Bites
The Brief
Prime Bites sells a protein brownie product under the Alpha Prime Supplements umbrella. They recently blew up on Tiktok and are ready to take the snacking world by storm as a stand-alone brand.
Tilted Chair was tasked with refining and fleshing out Prime Bites’ brand, dialing in on the fun. We were to retain brand recognition using the current logo and packaging gradient combos as a base, highlight the delicious and nutritious aspects of the product, and keep the primarily female audience in mind.
We were then asked to apply the new brand to Prime Bites’ very own e-commerce website.
The Execution
We began with the basics refining Prime Bites’ logo, type suite, and color palette before moving on to the extra bits that bring the brand to life. I created Chip and Coco, the sweetest mascots you’ve ever seen, redesigned their value icons, and added texture to the brand through defined gradient styles and border elements. Brooke defined and fleshed out their on-trend, casual, and fun brand voice, and I collaborated with Nhi to develop a suite of stickers and a set of application references. I plugged in all the guidelines, assets, and application examples into a brand site to give the Prime Bites team the tools they need to represent their refreshed brand.
For the second leg of the rebrand, we designed a new site. While Prime Bites is ever-expanding its in-store presence, the website is the main touch-point. We packed it with personality and focused on an engaging and clear user experience so people can enjoy a thoroughly yummy Prime Bites experience.
