Austin Auto Fest
For Tilted ChairArt Director & Designer Michaela Bollinger | Copywriter Brooke Putney
The Brief
Rebrand Austin Auto Show to reflect its new location at Q2 stadium and embody more of an Austinite spirit. The Austin Auto Show is not your daddy’s auto show; it’s a vibrant celebration where excitement meets family fun in Austin, TX.
The Execution
We renamed the “Austin Auto Show” “Austin Auto Festival” to show that the event is more than just cars. With a giant game zone, local food trucks, and Austin FC player meet and greets, the event is a family-friendly extravaganza. We Austin-ified the branding by taking a nod from other local events, including ACL and SXSW, and the heavily muraled city of Austin. We leaned into bright colors and illustrations to create a fun, friendly feel.
