Heroine the Band
The Brief – Just for Fun
A band's sound is just as important as its presentation when building a fan base that aligns with its values and understands its voice. Design a brand identity for an indie girl band that champions feminism and authenticity.
The Execution
In the production of Heroine, I did extensive research into the history of feminism, indie band branding, and heroine's homophone, heroin. I found that while previous waves of feminism leveraged masculine fashion and attitudes to gain respect, Gen-Z regards femininity and “girlishness” as equally powerful. However, regardless of your presentation, women in this world continue to be considered commodities. Heroine seeks to relate the pain and pleasure that comes from being a modern-day woman.
